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Experience

Caera Learmonth is a public relations and marketing professional with diverse experience in media outreach, influencer partnerships, social media strategy, SEO, and content production.

 

She holds a B.A. in Journalism with a focus in Public Relations from the Walter Cronkite School of Journalism & Mass Communication.

Skills

Analytics & SEO:

  • Google Analytics

  • SEO

  • Parse.ly

Platforms & CMS:

  • WordPress

  • Cision

  • Hootsuite

Design Tools:

  • Canva

  • Adobe InDesign, Photoshop, Illustrator

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1 

Public Relations Specialist

The Cronkite Agency

  • Contributed to securing 5 brand collaborations and achieving 1.3M+ UVPM across all campaigns.

  • Led media outreach and influencer partnerships for Hype & Vice and ASU’s Women’s HERstory Month campaign, securing a TV feature on Arizona’s Family (KTVK-TV).

  • Worked cross-functionally with digital marketing team to align PR efforts with social content, ads, and influencer partnerships.

2

Marketing Director

Stillgarden Distillery

  • Developed and executed a comprehensive social media plan, designing 36 Instagram posts that engaged a growing audience of over 10,000 followers.

  • Authored and distributed press releases for key product launches and awards, including Ireland's first Chartreuse-style herbal liqueurs, contributing to increased media coverage and brand recognition.

  • Optimized the company website for search engines, boosting organic search rankings from page 3 to page 1, driving increased traffic to product and experience pages.

3

Digital Producer

The State Press

  • Increased average page views by 18.36% in 2022 through SEO techniques, trend research and post timing.

  • Final set of eyes on all content, fact checking articles and tweaking AP style, length, and attached media.

  • Edited, did SEO and posted to social media for 205 articles.

  • Increased social referrals from Twitter and Facebook by 57.81%.

4

Publicity Intern

SparkPoint Studio

  • Successfully secured coverage for 6 titles on major platforms including BuzzFeed, Goodreads, Amazon, and Kirkus, enhancing the visibility and reach of projects.

  • Pitched and promoted 15 non-fiction and fiction titles.

  • Drafted and designed 4 press releases.

  • Tracked media coverage and views bi-weekly for 23 HarperCollins releases.

  • Conducted in-depth research to identify and engage appropriate bloggers through location and interests for 22 titles

5

Beauty Advisor

Ulta Beauty

  • Achieved an 100% loyalty program enrollment rate within a two-week period and sold in-store credit cards by effectively communicating benefits through strong interpersonal and persuasive skills.

  • Educated guests, answered questions, and recommended products to drive sales through enhancing customer experience.

  • Promoted and booked appointments for in-store events and set up advertising displays.

caeralearmonth@gmail.com

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